BetterLoop was a role based feedback application that wasProducts have been featured i created as a result of our customer discovery research at Flashpoint with the GetNotes team. We were particularly interested in figuring out how to track the effectiveness of feedback particularly given to either online workers or to businesses. The creation of the application was a test to see whether the providing of feedback through roles (customer, parent, child, unhappy) could lend more data over time to making that feedback more predictable and effective. As part of our initial test, over a thousand users utilized BetterLoop to provide real feedback to businesses and we received interest from major retailers to test the solution in-stores.

Lamoda is one the biggest e-commerce retailers in the CIS (Russia, Ukraine, Kazakhstan, and Belarus) focused on lifestyle and fashion, with 20 million unique users a month. We offer more than 4,000 local and international brands and carry over 10 million products.

As a Product Lead my responsibilities included:

- Leading our Discovery, Premium, and Category product teams for the company.

- On product leadership team overseeing all major decisions for 12 product managers. This includes quarterly prioritization of all feature backlogs, creation of new product streams, process improvement, budget management, product manager hiring and onboarding.

- Steering Lamoda’s top strategic multimillion dollar initiative to boost revenue growth by creating a new experience for premium customers. Responsible for every aspect of the project from inception to implementation.

Accomplishments include:

- 9 major product releases impacting all phases of user journey: main page, navigation, catalog, product page, cart, and checkout. Delivered high-quality and impactful launches through close partnership with Content, Commercial, Engineering, Delivery, Operation, and Call Center teams.

- Over 50 A/B tests launched and analyzed. Many features demonstrated significant impact on core financial metrics + engagement metrics.

- Winner of two annual team awards for the creation of live streaming and for major improvements in the category user experience for beauty products.

- Successfully created an entire layer of Discovery and Inspiration products at Lamoda, from having no team to an entire product division.

At Home Depot I led product efforts on two of Home Depot’s top 10 enterprise initiatives as a Senior Product Manger Consultant. This included two geographically distributed teams comprised of four work streams, 35 engineers, and UX. Owned stakeholder management, roadmap, backlog, requirements gathering, and story development.

Select Accomplishments

- Launched new communications platform to run all THD customer communications and order notifications (email, sms, and e-voice) while retaining integrity of existing legacy systems.

- Senior Product Manager on associate-facing, cloud-based order selling and management software system that reduces user transaction time and number of clicks by half. Responsible for Product Catalog, Product Listing Page (PLP), Product Information Page, and initial order pages.

- Led a complex and sensitive proof of concept work stream which led to a successful pilot in store.

- Worked on integrating two disparate product catalog systems after a billion plus THD acquisition.

- Senior Product Manager on ProXtra, THD’s loyalty application that serves the needs of all Pros (B2B segment).

- Conducted extensive customer experience review seeking to understand current state of communications sent to Home Depot customers from a customer and Home Depot associate perspective. Particularly focused on transactional and order management triggered notifications (email, evoice, sms) with particular interest in communication effectiveness. Methods included in-person interviews, passive observations, card sorts, and eye tracking tests.

- In conjunction with engineering, created a multi-year roadmap for customer communication which was successfully funded for 2018/2019 with a focus on a core re-platform and enablement of customer specific personalization.